Imagine Aviation

Product proposition

All airlines want to offer the right product to their customers.

• What are customers expecting from us, and what premium are they willing to pay for a better product offering?
• What do they expect on board compared to what they get?
• In the current climate most customers are extremely price sensitive, but with the competition usually offering similar fares, how do you differentiate your business from the rest?

Imagine Aviation can take a good look at your current product offering, compare your offering with your competition, and assess what level of differentiation you are achieving. We may identify areas of the product offering that may not be influential in customer selection and may not therefore provide return for the investments made. Either way we shall work with you to identify ways to align the offering to the market, in a manner that helps retain competitive positioning whilst optimising efficiency when needed.